Yesterday, the NFL came out with a new rule, "players may remain in the locker room during the playing of the National Anthem, however if they are on the field, they must stand and show respect."
Since Colin Kaepernick first knelt two years ago, I have fully supported his choice to kneel. I said so in my post Sitting down for what you believe in. And since I supported his right, I hoped he would support my choice to not watch football games where this disrespect was performed. The 3 hours of a Football game was a place I could be in and not think about politics at all. Colin and all who followed suit destroyed that safe haven for me. It seems that millions of other Americans shared my views, because since that first kneeling, NFL viewership is down some major numbers. Major enough that the sales downturn is enough that the yells of the accountants are now louder than the Social Justice Warriors.
I am not naive enough to think Colin's Caper is the sole reason. You have many people "cutting the cord" and abandoning cable TV services, plus Millennials who are starting their own households are not getting cable TV in the first place, opting for Internet only and streaming everything. It may be also that Football was the last reason why people had cable TV at all. I am sure there are at least one reason for everyone who stopped watching the NFL. All that being said, Colin may have been the straw that broke the camel's back. I personally gave up watching all TV except Football over 5 years ago. I stopped watching Football as of the Colin Caper. Right now, I have broken the habit and interest of Football for so long I have zero interest in watching again.
Now, if the NFL had been smart and saw what would happen (almost anyone with a modicum of common sense would have seen this coming) and had Colin apologize and beg for forgiveness the Monday after he first knelt, I might have been still watching Football. But they didn't so now I'm not.
I do support the NFL for making this change, I understand it's the best compromise they can make between the fans, the advertisers and the SJW's. For me, it's almost enough way too late.