Are you smoking more and enjoying it less?
That was an old marketing phrase back when smoking was not considered the hazard it is today. Another step has been taken with tobacco, well kind of...First smokeless cigarette to go on sale.
Both of my parents smoked, and it killed them. I hated long trips in the car because they would light up all the time and not crack the windows unless I said something.
This new device will let you get your nicotine fix without having to offend other people with your smoke. Good riddance. At least you can kill yourself without bothering anybody else. It might even be better than smoking, since you don't get all of the carcinogens that you find in tobacco smoke.