Here’s more on how our private lives are getting smaller. Like It or Not, RFID Is Coming.
Radio Frequency identification tags are the next wave of barcoding. With these devices, retailers will be able to track every item individually throughout the entire time it is in the store. Once these are in wide use, all you will need to do to check out is to walk through a scanner, which picks up the ID of every tag in the cart (plus the ones in your pockets if you didn’t take off the tag). If your credit cards are equipped with RFID as well, all you have to do is choose which card at the pay station without even taking it out of your pocket.
I am reminded of a commercial I saw a few years ago. It has a man going through a supermarket, stuffing things as he goes into his pockets, picking up nasty stares from the other customers. At the checkout, he walks through an arch which glows red as he walks through it. As he walks past the security guard, the guard says, “Excuse me sir… You forgot your receipt.”
But what kind of hazards exist for this kind of technology? Let’s just say for a moment that you have RFID equipped credit cards, ID cards and even a medical history card. After all, that is what the article talks about. All it takes is someone with a portable scanner to get close enough to you to scan your tags and they will have pickpocketed you without even touching you. With all of the rampant identity theft going on today, do you really want to make it that easy for them?
Same thing with cops. All they have to do is get near you to scan your RFIDs, then get an instant readout of any warrants, restraining orders, etc., on you before even talking to you. A police car could just go down the street, pinging everybody as they go along. This would include pulling over anybody who doesn’t give off a ping, since it is usually state law that you carry a state picture ID with you at all times.
Don’t think it won’t happen. It will. It already is.
Do you use a frequent customer card? Then that store knows you better than you know yourself. They could fill 90% of your order based on past purchases. Does your receipt have a barcode on it? Your purchasing habits just got tabulated. If you used a credit card, then your name is part of the data. Target or Wal-Mart can tell you exactly what you bought by credit card since they started barcoding the receipts, if not earlier.
With these methods, data miners can tell if you like store brand over name brand, at what price point will a sale appeal to you, even if the products on the aisle ends appeal to you or not. And that’s going on today.
With RFID IDs, stores can scan you when you enter. When you go through that magical arch at the entrance, it will look up your record and download specific targeted advertising and purchase suggestions to an on-cart computer display which will talk to you as you walk through the store.
It will happen, I promise.
Does any of this scare you? It scares the hell out of me.